Our ambassador Adam Holland is taking on one of the UK’s toughest running challenges, followed immediately by an unbelievable record breaking attempt. On 22 March Adam will join four fellow competitors and run from John O Groats to Lands End (JOGLE) in just 17 days. The ultra marathon runner will be covering 860 miles in total, averaging just over 50 miles a day. On reaching his JOGLE final destination of Lands End Adam will turn round and attempt to run back in just nine days to break the current Guinness World Record (nine days, two hours and 26 minutes), raise money for the charity and raise awareness of our programmes Marathon Kids and Park Kids.

Adam said: “I’m really excited to be taking on this challenge and I hope it inspires the younger generation to run and to find out what they can achieve in the sport. Even if people say it cannot be done, I would tell them never to fear a challenge, give it your best shot and see what you’re capable of. It’s amazing what can be achieved if you set yourself a goal and go for it. “I’m delighted to be running on behalf of Kids Run Free as their ambassador. They create excellent running opportunities for children, which ignites their passion for the sport and encourages them to be happier, healthier and more confident. Getting children active is a cause which is close to my heart.”

CEO and founder of Kids Run Free Martine Verweij added: “We’re so impressed that Adam is taking on this amazing challenge and overwhelmingly touched that he’s raising funds for Kids Run Free. Hopefully not only will he raise his target and maybe more, but hopefully it will raise more awareness of our programmse and encourage more kids to run.”

This is not the first long distance challenge for the ultra marathon runner and endurance athlete. Adam has won more marathons and ultra marathons than anyone else in the UK and is in the top five in the world for marathon wins. He has now completed over 380. When he was just 23 he completed 100 marathons making him the youngest person in Europe to achieve this, which secured him a place in the Guinness World Records!

To follow Adam’s progress and to donate online visit